Pricing & Packaging Strategy
Industry pricing models, recommended tiers for HotelTechCon, and productized service packages. Pricing data from competitive analysis — confidence: medium (rarely published).
📊 Industry Pricing Models
Hourly Consulting
Ad-hoc advisory work. Senior hospitality IT consultants. Best for small scope, quick engagements, or clients who want flexibility.
Project-Based Fee
Flat fee for defined scope (new build or renovation). Most common model. Price varies by property size, complexity, and scope of systems covered.
Percentage of IT Budget
Fee as percentage of total technology spend managed. Works well for large projects where scope may evolve. Aligns consultant incentive with project size.
Monthly Retainer
Ongoing advisory and vendor management per property or portfolio. Creates recurring revenue. Best for post-construction relationships.
⭐ Recommended HotelTechCon Pricing Tiers
Tech Audit
- Technology gap analysis
- Brand standards compliance review
- Vendor performance assessment
- Budget recommendations report
- Ideal for: Renovations, PIP compliance, due diligence
Full Project Consulting
- Technology design & specification
- RFP management (3+ vendors per category)
- Vendor selection & contract negotiation
- Construction coordination (site visits)
- Testing & commissioning
- As-built documentation
- Ideal for: New builds, major renovations, conversions
Full Project + Managed Services
- Everything in Full Project
- Ongoing vendor management retainer
- Annual technology refresh planning
- Budget forecasting & reporting
- Priority support & advisory
- Ideal for: Portfolio clients, management companies
📦 Productized Packages (Scalable Revenue)
New Build Technology Playbook
Comprehensive checklist, timeline template, budget framework for new hotel IT. Sell to smaller developers.
Brand Standards Decoder
Simplified brand technology standards with vendor recommendations. By brand (Marriott, Hilton, IHG, etc.).
PIP Assessment Template
Standardized evaluation framework for renovation technology upgrades and brand compliance.
Vendor Comparison Database
Curated, rated vendor directory by category. Subscription model = recurring revenue.
Technology Budget Calculator
Interactive tool for estimating per-room technology costs by tier. Free version = lead generation.
Compliance Checklist Packages
Ray Baum's Act, Kari's Law, PCI-DSS, state-specific requirements. Downloadable packages.
💡 Pricing Strategy Notes
| Insight | Detail |
|---|---|
| Most successful firms layer recurring revenue | ATC and ADVH Tech offer managed services on top of consulting. Smooths cash flow, creates stickier relationships. |
| Always offer options | Give clients 2-3 tiers in every proposal. Anchoring works — the middle tier usually wins. |
| Per-room pricing is easy to explain | "$250-$500 per room" is intuitive for hotel owners who think in per-room economics. |
| Don't compete on price | Compete on expertise, speed, and relationships. A $50K consultant who prevents $200K in change orders is cheap. |
| Travel is separate | Always bill travel expenses separately. Site visits to distant projects shouldn't eat your margin. |